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myDIALS Management TeamThe myDIALS management team has extensive experience in critical areas of effective business management. Wayne Morris - President, CEO
Previously, Wayne was the CEO and Managing Director of Citect Corporation, an industrial automation software company listed on the Australian Stock Exchange. During his tenure, Citect significantly expanded its international footprint by establishing direct operations in UK, Germany, France, and South Africa, adding new offices in China and consolidating and restructuring its presence in Australia and America. Citect also entered an emerging growth market to utilize real-time industrial information for business process improvement, performance management, and collaborative manufacturing. Prior to Citect, Wayne was Chief Marketing Officer and Senior Vice President of Corporate Marketing for BMC Software Inc., located in Houston, Texas. Morris initially joined BMC Software to help define BMC Software's open systems strategic initiatives including product direction for service level, application, and data management. His expertise helped to establish BMC Software's PATROL® product line as the industry-leading application service management solution. Wayne has also served as Vice President of Marketing at Enterprise Software Corporation (ESC), Business Unit Manager with HP, and as a Consultant, Professional Services Manager, and Account Representative at Wang Australia. Wayne has spoken at many industry conferences and is co-author of "Foundations of Service Level Management" published by SAMS in 2000. Peter Long - Vice President, Founder, and CTO
Previously, Peter was the General Manager for a new software business unit within Citect Corporation that developed a manufacturing intelligence solution that extracts and analyzes information from production systems to support operational improvement and better business decision making. In this capacity, Peter grew the business from four people to a global team of over fifty people who delivered solutions into Australia, USA, UK, Netherlands, Germany, and South Africa. The unit included software development, consulting, marketing, sales, and implementation. In addition to managing the business, Peter was the primary evangelist for these new capabilities and met with numerous companies, across many industries, worldwide. Before starting the software business unit at Citect, Peter was responsible for the professional services organization comprising more than eighty consultants delivering industrial automation and information management projects across multiple industries including multi-million dollar, fixed-price projects. Prior to Citect, Peter spent significant time in the mining industry in maintenance, engineering, project management, and business management including roles with statutory responsibility. In addition to mining and minerals, Peter has developed significant expertise and experience across a number of industries including manufacturing, CPG, and food and beverage. Dan Sell - Vice President, Sales & Marketing
Previously, Dan was the Vice President of Sales for Paymetric, which provides software for integrating payment card transactions with enterprise applications. While there, Dan grew revenues multiple times and introduced a SaaS offering. Dan has also held various sales and management roles at NetIQ, PentaSafe, BMC Software, Kintana, and Triad Systems. Dan graduated Summa Cum Laude with a BS in Business Administration (Marketing Emphasis) from California State University, Chico. |
Wayne Morris has more than 25 years of experience in executive management, strategy, marketing, sales and technical roles in software, services and hardware companies. Most recently Wayne was Senior Vice President of Worldwide Marketing for McDATA, where he was responsible for enhancing McDATA's market position, corporate strategy, messaging, product and services portfolio, corporate communications, as well as strengthening channel relationships.
Peter has more than 23 years experience in helping companies across multiple vertical industries improve their operational performance. Most recently, he was the Founder and Managing Director of OpX Solutions, a professional services company based in Australia focused on providing production improvement consulting to help customers achieve operational excellence.
Dan Sell brings more than 20 years of sales and sales management experience to myDIALS. Dan is responsible for both the direct sales group and partner operations. Most recently, Dan was the Vice President of Sales for Alert Logic, a SaaS-based security vendor, where he was responsible for all company global revenue. During this time, Alert Logic's customer base grew by several hundred and it was recognized as a leading innovator in its market.