SaaS BI Vendor Analyzes Online marketing

by myDIALS on August 24, 2010

On August 24, 2010, InformationWeek’s Doug Henschen featured myDIALS in “SaaS BI Vendor Analyzes Online marketing,” in a detailed overview of the recently released Performance Module for Marketing solution.

“In the digital media era, marketing has shifted from fuzzy brand building to highly targeted and measurable efforts including Web and e-mail campaigns, paid search and, increasingly, social media initiatives”

Read full article here

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