myDIALS claims market first for ‘holy grail’ of marketing measurement

On August 26, 2010, Gordon Peters of itWIRE featured myDIALS in an article about the release of its Performance Module for Marketing.

“According to myDIALS CEO, Wayne Morris, executive teams can now quickly understand how marketing spend will impact revenues through
what-if scenarios, and by “providing right-time information on marketing metrics such as leads, website activity, marketing campaign effectiveness, conversion ratios, social media reach and costs per campaign, myDIALS delivers marketers and the C-suite with the actionable information they need to make better decisions more quickly regarding marketing mix, spend, and follow-through. “