On January 18, 2011, myDIALS was featured by Mandira Srivastava on on TMCnet. In this article, she discusses the release of the Online Marketing Module and myDIALS’ “holistic view of the most relevant metrics.”
“Recently much attention has been paid to performance management within collaborative environments. To improve operational performance and business results through SaaS performance management platform service, myDIALS, a vendor of SaaS performance management solutions, has an innovative 14-day free trial program of its myDIALS Online Marketing Module, the industry’s first auto-deployed SaaS performance management solution.”
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On January 17, 2011, myDIALS was featured by industry analyst Lyndsay Wise on Dashboard Insight in an article that discusses the Online Marketing Module and how the solution is helping to “show the growing importance of social media analytics and its integration within BI offerings.”
“Although social media data on its own provides limited value, the ability to combine various aspects of business into a centralized location is what gives value to BI and dashboard use. With the added ability to see how sites like Twitter, LinkedIn, and Facebook can provide business benefits, organizations can plan social networking marketing initiatives while taking into account overall business performance.”
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Immediate Insights Help Improve Effectiveness of Online Marketing Campaigns and Optimize Paid Search Spend
Louisville, Colo. – (January 17, 2010) – myDIALS, a leading vendor of SaaS performance management solutions, today announced a new 14-day free trial program of its myDIALS Online Marketing Module, the industry’s first auto-deployed SaaS performance management solution. The Online Marketing Module helps marketers quickly and easily understand the impact of social media outreach, improve the effectiveness of online marketing campaigns, and optimize paid search spend. The fully automated trial program includes loading 30 days of history (seven days for Twitter) as well as ongoing daily updates.
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On January 13, 2011, Dashboard Insight featured an article by Wayne Morris, CEO of myDIALS, in which he discusses his 2011 predictions, including thoughts on what the future holds for Cloud Computing, Social Analytics, Business Intelligence and more.
“2011 will be a water-shed year as we see accelerating adoption of new technologies that work together to help companies drive greater business efficiency and effectiveness.”
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On January 5, 2011, Heather Fletcher of Target Marketing Magazine featured myDIALS in an article about social media metrics and dashboarding.
“For marketers who’ve figured out how to measure social media marketing results and have an organization-wide marketing dashboard in place, there may only be one more step to complete: Adding the social media metrics to the dashboard.
It may seem tricky at first—adding social media results for networks like Facebook, Twitter and LinkedIn to a dashboard that measures traditional channels—but it can be done…”
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On December 28, 2010, Dashboard Insight featured an article by Wayne Morris, CEO of myDIALS, in which he discusses advanced analytics and whether they are truly ready to be rolled out to the masses.
“The biggest hurdle to meaningful analytics is usability. Operational decision making knows no hierarchy, yet analytics are still the privilege for an elite academic or technological few.”
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On December 6, 2010, Dashboard Insight featured the myDIALS dashboard to show the KPI of Net Margin expanded into its Key Performance Drivers: Revenue and Costs.
On November 18, 2010, Dashboard Insight featured an article by Wayne Morris, CEO of myDIALS, in which he discusses how to choose the correct efforts -out of thousands of measurements- that are most important for marketing success.
“No matter the industry, the biggest challenge businesses face as it relates to potential metrics and measurements to track is that they have too many…”
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On October 11, 2010, John Moore of Government Health IT featured myDIALS in an article about performance measurement dashboards and their adoption within the federal sector, “as well as state and local agencies.”
“In Pennsylvania, Access Services uses a software-as-a-service dashboard from myDIALS to track key operational, financial, human resources and safety metrics. Access Services, a non-profit that receives state and federal funding, provides services to people with cognitive disabilities…”
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On August 31, 2010, Dashboard Insight featured an article by Wayne Morris, CEO of myDIALS, about the use of SaaS in Operational BI. In the piece, he discusses the advantages organizations who embrace new solutions and approaches will have, resulting in improved business results.
“Using a SaaS model is not only low-cost and low-risk, it is also very quick to deliver value and can be used to deliver superior business outcomes.”
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