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Paid Search

• Impressions
• Position
• Clicks
• Click-Through Ratio
• Total Spend
• Cost-per-Click (CPC)
• All of the above

However, optimizing for activity and budget efficiency does not necessarily equate with marketing effectiveness. The most essential paid search metrics are outcomes that occur after the prospect has clicked on your ad, including:

• Bounce Rates (paying for someone to visit your website and bounce off is not a good use of budget)
• Conversions (the visitor takes a desired action and completes a goal)
• Conversion Rate
• Cost per Conversion

With the myDIALS Online Marketing Module, you can combine Google AdWords and Google Analytics data, to deliver all of the above information in a single dashboard. This level of insight enables you to quickly assess the effectiveness of your Google AdWords campaigns. You can then reduce or optimize your paid search spend-all while still delivering the same or more quality opportunities.

Online Marketing Resources

Ready to optimize your online marketing and paid search? Download our Best Practices white paper or launch a fully automated free trial of the myDIALS Online Marketing Module. For more information, see our Resource Center.