Social Media

Are your social media outreach efforts having a positive impacting your bottom-line? You can always measure:

• Followers, tweets, retweets, replies, and mentions on Twitter
• Page views, likes, comments, discussions, and wall posts on Facebook

But do these social media initiatives really tell the full story beyond whether you are resonating with your Facebook and Twitter audiences?. Taken alone, these social media metrics don't convey whether your efforts are having the desired business outcome.

With the myDIALS Online Marketing Module, you can view Twitter and Facebook activity and performance information through our interactive, intuitive dashboard. You'll view performance metrics on:

• Tweets, retweets, mentions, page views, wall posts, comments, replies etc.
• Average tweets per day, reply rate, retweet rate, retweet sentiment
• Average daily active Facebook users who engaged with your page, including like rate, feedback rate

With the dashboard tuned for each social media community, you can filter by various demographics, location, and sentiment to drill down to the details to determine how you are doing within each community. Leveraging website analytics and filtering for referrals from social media sources, you can quickly see how many visits you are generating from social media outreach. You can even measure engagement and conversion rates, such as:

• Number of visits, average time on site, average page views, bounces, bounce rate
• Goal completions, conversion rate